With the intention to solidify their presence in the market, Titanium aimed to create a grand and elegant booth with a different approach for the 21st Indonesia Building Technology Expo. We played around with the core idea of their products, artificial granite tiles that aims to be an alternative to natural stones, and came up with the idea of making an artificial marble quarry with a carved out surface, elegantly revealing and displaying their products for visitors to interact with, while at the same time elevating their sister-brand’s position in the market, Infiniti Granite Tile and Platinum Ceramics.
Titanium won Best Booth for Product Application, and Best Brand for Applied Natural Stone in this year’s IBT expo.
